We have an outstanding opportunity for a results-focused, highly motivated Sales Manager to lead the sales department of our powersports dealership. The Sales Manager is responsible for driving sales performance, developing the sales team, delivering an exceptional customer experience, and ensuring departmental goals are achieved. The ideal candidate is a hands-on leader with strong dealership sales experience and a passion for motorcycles, ATVs, UTVs, personal watercraft, and other powersports products.
Responsibilities
Leads, motivates, and manages the dealership sales team to achieve sales and profitability objectives
Establishes sales goals and monitors individual and department performance
Recruits, trains, coaches, and develops Sales Consultants
Works directly with Sales Consultants to structure deals and successfully close sales
Ensures customers receive a professional, knowledgeable, and engaging dealership experience
Maintains strong knowledge of new and pre-owned inventory, current models, features, accessories, and manufacturer programs
Monitors inventory levels and works with dealership leadership to maintain an appropriate product mix
Reviews leads and customer follow-up activities to ensure timely and effective communication
Oversees the proper use of the dealership's customer relationship management (CRM) system
Develops and implements sales strategies designed to increase traffic, closing ratios, unit sales, and gross profit
Monitors sales performance, market trends, and competitive activity
Ensures accurate completion of sales documentation and adherence to dealership policies and procedures
Coordinates with the F&I, Parts, Service, and other departments to provide a seamless customer experience
Handles customer concerns professionally and works toward timely resolution
Conducts regular sales meetings and ongoing training
Maintains a professional, organized, and customer-focused sales environment
Ensures compliance with applicable federal, state, local, and manufacturer requirements
Performs other duties as assigned by dealership management
Requirements
Previous automotive or powersports dealership sales experience required; management experience preferred
Demonstrated ability to lead, coach, and motivate a sales team
Proven record of meeting or exceeding sales and profitability objectives
Strong understanding of dealership sales processes, lead management, and customer follow-up
Ability to effectively manage multiple priorities in a fast-paced dealership environment
Professional communication and customer service approach
Working knowledge of dealership CRM and sales management systems preferred
Availability to work dealership hours, including evenings, weekends, and holidays as required
Valid driver's license and insurable driving record required
Motorcycle endorsement may be required based on dealership operations
Education and/or Experience
High School Diploma or GED required
Two or more years of related dealership sales experience preferred
Previous sales leadership or management experience strongly preferred
Powersports industry experience is highly desirable
Equivalent combinations of education, training, and relevant experience may be considered
